Joomla 3.4.4 SEO Tips – Important SEO Tips for Joomla You Must Know
Learning how to perform some basic on-site SEO on your Joomla website is a critical skill that can dramatically help improve your website traffic and number of leads. However, unless directed on where in the Joomla backend to make these updates and the proper way to optimize for Google’s latest updates, it can be very confusing to properly optimize your Joomla website. In this blog we will visit a number of the basic tips you can perform on-site SEO on your Joomla website.
Home Page Meta Description and Title
Go into URL manager and in the top right click the “home page meta”. The two important fields to fill out are the Page title and description tag. The other fields are no longer really used in ranking search engine results.
It is critical that you do not stuff keywords anywhere on your website, including in your titles and descriptions. Google recently launched a new update called “Penguin” which actually give you negative SEO scores for places that have a ton of keywords stuffed into it.
In Article and Blog Meta Descriptions
Next go through all your content manager content and any blog content and completely fill out the meta description field. Remember, the meta description is what is the 155 character text that is shown under each search engine result. So although it’s important to have your keyword you want to rank for in the description, it’s more important to make the description user friendly and get them excited to learn more.
In Articles and Blog Image Alt Text and Link Anchor Tags
After your meta description information is filled out in an article, the next step will be to go though and fill out the image alt text and link anchor tags for every image and link that is on your website.
The image alt text is a text which describes what the image is about to the search engines. It’s important to keep the description accurate to what the image is about and not a jumbled mess of keywords.
A link anchor tag again tells the search engine a little more about the page that you’re linking to. After the Google “Penguin” update launched, it is now extremely important to have a wide variety of link anchor text with a focus on branded keywords.
Your Footer and Footer Menu
It’s very important to properly structure your footer so it maximizes the SEO benefit while also being user friendly. The footer should contain some very key things that will help with your on-site SEO.
Link to Important Pages: You may not necessarily want to include your entire menu structure in the footer. Instead, I would suggest selecting 4-6 of your top pages you’d like to promote and link to them.
Google looks a links on a page to see what the website values as important content. However, the more links, the more “diluted” Google sees the content on the website. Focusing in on 4-6 key pages will tell Google those are really important pages to index.
Include Business Citation: In the footer include what we call a NAP: Business Name, Address and Phone Number. Additionally, have the address follow linked to your Google+ Local Page URL.
Internal Follow vs No-Follow Linking
When a link gets created (internal or external) and pointed to “page A” on your website, the page linking to “page A” is sending what we in the SEO community call “Link Juice”. With every link “Page A” will build up “Link Juice”, however, every link that is on “page A” will pull link juice away from page A.
So it is important that you become very strategic when linking to other parts of your website and to other people’s website. When linking to other parts of your website, make sure to use follow links to link to the most important parts of your website.
You can leverage no-follow links when linking to larger external websites such as facebook, twitter, google, Wikipedia, etc. If you are linking to a piece of external content, a tool, an infographic, another business, etc. be courteous and make it a follow link because there’s a chance they will link back to you in the future.
You Need A Better Web Host
If your website remains slow even after optimizing the code, using a caching plugin, and a CDN, it’s time to move to a better web host with faster servers. You might contact your host and ask them why your website is performing slowly on their server, but if they fail to provide you a specific reason, you can be sure that their servers are slow in the first place.
While choosing a new web host, make sure you don’t make the same common mistakes that most beginners do. A few of my favourite web hosts are: ASPHostPortal.com, UKWindowsHostASP.NET, DiscountService.biz. I recently reviewed ASPHostPortal.com and in my opinion they’re the best shared host out there out of the large lot of hosts I’ve tested. If you’re curious as to why I never had to switch to another host.