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Magento is an open-source content management system for e-commerce web sites. Magento eCommerce CMS is a much-needed tool in today’s competitive digital world. By using Magento eCommerce CMS, online merchants are in charge of the look, content and functionality of their websites. What makes Magento so popular? The most obvious reason is that Magento eCommerce CMS can host 500,000 products on a single site and handle 80,000 orders per hour. What’s more, Magento gives you the flexibility to add third-party apps and extensions like Shipper3, an automated shipment processing system.
Built for flexibility, Magento is an open-source CMS that is regularly upgraded by developers. Magento also enables you to optimize merchandising with quality images and product descriptions targeted to your ideal customer, and reduce shopping cart abandonment with a frictionless shopping experience. You can easily configure your online Magento store to be compatible with virtually all mobile devices. The Magento developer community offers hundreds of apps and extensions to enhance and optimize your site’s functionality and performance. Magento eCommerce CMS is designed to help you form and nurture relationships with returning customers.
Why You Should Use Magento?
Possibly the biggest advantage of using Magento over other ecommerce platforms (especially premium ones), is the huge global developer following it has. This adds a lot of value as lots of common issues and errors are documented on various different forums and blogs, helping store owners to overcome issues without having to use a consultant / agency / contractor.
There’s also lots of developer resources / guides around online, as well as MagentoU and the Magento certifications, which cover lots of the Magento core and validate a developer’s ability.
The community edition of Magento is highly scalable and is suitable for retailers of all sizes. With larger retailers based on the community edition.
There are retailers that are turning over £20m+ online using the community edition of Magento without having any reason to look to migrate or move onto the enterprise edition.
Smaller retailers who are using Magento Community can operate knowing that their platform will allow them to grow considerably without hindering them.
Because so many different solutions integrate well with Magento (such as Salesforce and various different EPOS systems), retailers can also grow with the help of third-party software that can be fully integrated with the platform.
Magento is / can be SEO-friendly
Although out of the box Magento isn’t particularly good for SEO, it can easily be tamed with the help of third-party modules.
The basic elements of SEO are already covered with Magento, such as meta content, use of the canonical tag, top-level URLs, search-friendly URLs, redirecting functionality etc.
Open source code
One of the key benefits of using Magento over other platforms is that it’s open source, meaning, amongst other things, it’s more flexible for developers, it’s more accessible (in terms of cost) and it’s more secure.
Lots of developers and agencies
There are thousands of Magento developers and agencies all over the world, meaning that if you get burnt by an agency / developer and want to move away, you’ve got the option. There are so many good agencies out there with experience and you’re not tied to a single provider unless you sign a contract.
Lots of functionality and features
Magento is filled with all kinds of functionality out of the box and has everything you need to run a standard ecommerce shop. In addition to the obvious things you’d expect out of the box, you’ve got a flexible product catalogue (which can be built into a product feed), a Magento module to help you create a mobile app / website, gift code / card functionality and lots more!
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