A Facebook Page helps to keep a business:

• Discoverable – When people search for you on Facebook, they’ll be able to find you.
• Connected – Have one-on-one conversations with your customers, who can like your Page, read your posts, share them with friends, and check in when they visit.’
• Timely – Your Page can help you reach large groups of people frequently, with messages tailored to their needs and interests.
• Insightful – Analytics provide a deeper understanding of your customers and your marketing activities.

 

Next: Facebook Posting Strategy >>