To grow your LinkedIn followers, you started by spreading the word internally and encouraged all team members, contributors, etc., to follow and engage with the page. You also urge contributors to add your site to their LinkedIn profiles, either as a job or “contributing publication”.

Use a multi-channel approach. Add a link to the company page to email signatures and add a “Follow” button to the website, which shows that you are on LinkedIn and makes it easy for people to follow.

 

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