With LinkedIn’s targeted updates, you can easily tailor certain messaging if desired. For example, when creating an update, you can choose to share it with “all followers” or to a “targeted audience.”

Choosing the latter allows you to send an update to a subset of followers based on geography, industry, company size, or level of seniority. For example, if you were having a meet-up in a certain city, you can tailor updates toward people in that region.

 

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