Today, security is one of the most important things, especially in today’s technological era. Various types of new crimes appear with various modes that are growing.
In terms of website technology, speed is indeed one of the most important things. But there is one other important thing, namely the issue of website security.
Secure websites are marked with a lock logo on the domain URL. This padlock logo is a sign of a website address that already uses HTTPS.
Then is there any effect on the HTTPS function for SEO? The answer is Yes.
So for those of you who have a website or blog without using an SSL certificate, then install it immediately.
You can get free SSL from Let’s Encrypt.
What is HTTPS
HTTPS stands for HyperText Transfer Protocol Secure. For those of you who don’t know, HTTPS is a secure version of HTTP that has a function for data transfer over the WWW (World Wide Web).
Well, usually when sending data from the server to the client, this is the data that is most prone to being stolen. But for websites that already use HTTPS, all submissions are encrypted.
So you don’t have to worry, especially sending important data via the internet. The key is that the website you are using already uses an SSL certificate.
SSL Certificate Type
For those of you who are interested in using an SSL certificate, there are 3 types of SSL certificates to choose from. The three are distinguished based on their function and use.
For those of you who are looking for a free SSL certificate so that your website can change from HTTP to HTTPS, we recommend using a Let’s Encrypt Certificate.
Let’s Encrypt is a free SSL certificate that you can get for free, but you need to renew it regularly every 3 months.
So for those of you who are looking for better website security, we recommend using a paid SSL certificate.
Paid SSL certificates have stronger encryption strength and also dare to provide guarantees to all their customers.
The following types of SSL certificates on the website:
1. Domain Validation SSL
DV SSL is an SSL that is often used for entry level websites such as personal blogs, company websites, company profiles and others.
The key is DV SSL is suitable for the needs of websites that do not require a user login.
So the need does not require high security.
2. Organization Validation SSL
Organization validation is an SSL that is suitable for the needs of online stores, learning media, information systems and websites that collect customer data and user logins.
This SSL OV has a higher level of security than domain validation, because there is a lot of important data from users.
The requirements are a little more complicated when going to make a purchase, because several business documents are required as a condition.
3. Extended Validation SSL
EV SSL is the highest level of SSL with the strongest security level. EV SSL is commonly used for e-commerce, banking, and similar websites that require extra security.
So if you compare HTTP vs HTTPS then the difference is far. HTTPS is far superior in terms of security so it is recommended for various types of websites.
Effects of HTTPS for SEO
Back to the initial discussion, is there any effect of HTTPS on website SEO? The answer is yes.
In the release of the article in August 2014 as shown above, Google stated that HTTPS is one of the ranking signals to determine the position of a website/blog in Google’s SERP.
Google will give higher rankings to websites that already use the HTTPS protocol.
Security is one of Google’s top priorities. Google wants to ensure that all content accessed using the Google search engine is safe.
Try to pay attention again, the first page of Google is usually already filled by websites that use SSL.
Google says that 40% of Google’s first page is filled by websites that use HTTPS. So the opportunity for websites that have not used HTTPS is very difficult to be able to compete on page one of Google’s SERP.
In the 200 ranking factors released by Backlinko.com, there are 200 metrics that determine the ranking of a website.
SSL Certificate is ranked 77th in this discussion.
Conclusion
The conclusion that can be drawn from the discussion above is that SSL certificates are important for website security and SSL also affects SEO.
Not only paid SSL, free SSL also has the effect of increasing the ranking of websites/blogs on Google’s SERP.
For those of you who are interested in using SSL, you can try from a free SSL certificate first.
Thank you 🙂