All of GoDaddy’s US customers are unwittingly opted-in to using RUM, which allows the hosting provider to measure and track the performance of websites.
GoDaddy isn’t especially transparent about letting customers know about RUM, although it does offer a help document.
Data collected by RUM is used to improve GoDaddy’s systems and server configurations.
Most customers are not expected to be impacted by RUM, but websites involved in Google’s AMP (Accelerated Mobile Pages Project) or with pages ending with multiple ending tags might be more susceptible to breaks or slow performance issues.
In other words, it provides no actual benefit to site owners. It’s more likely to have the exact opposite effect.
GoDaddy’s documentation states (emphasis mine):
If you’re using Google’s AMP, you have pages ending with multiple ending tags, or your site performance is slower, you may want to opt-out of RUM.”
That means it could ultimately affect search rankings, as loading time is a known ranking signal.
How to Stop It?
If GoDaddy is your hosting provider, here’s how to opt out:
- Access your cPanel hosting account by going logging in to your cPanel and clicking on your hosting account.
- Click the three-dot menu button, and then click “Help us.”
- Click “Opt out.”